Profile
In Her Own Words
I've spent 11 years building products at the intersection of data, design, and human behavior. I don't measure success by features shipped — I measure it by outcomes moved. At every company I've joined, I've inherited a roadmap and left behind something leaner, faster, and more profitable.
At my core, I'm a builder who cuts what isn't working and doubles down on what is. I've led teams through zero-to-one launches, platform migrations, and pricing model pivots — often simultaneously. The discipline I bring isn't about doing more. It's about doing the right things better.
I'm drawn to companies where product isn't just a function — it's a strategy. Where the roadmap is a reflection of conviction, not a backlog of compromises.
Why Alexandra
The Work That Defines Her
01.
Redesigned Onboarding — Cut Time-to-Value from 18 Days to 4
Led discovery through launch for Meridian's new user journey. Identified that 60% of trials abandoned before reaching the core value moment — redesigned the entire flow, lifting 90-day retention by 31%.
02.
Usage-Based Pricing Model — $4.2M Net-New ARR in 6 Months
Partnered with Finance, Sales, and Engineering to launch a usage-based pricing tier that opened Meridian to SMB customers previously priced out. Shipped end-to-end in 14 weeks.
03.
Stackline Integrations Marketplace — 0 to 60 Partners in 18 Months
Built the integrations program from scratch: partner framework, API standards, developer portal, and co-marketing model. Became the top cited reason for enterprise deal closures.
04.
Roadmap Discipline — 40% Cut, 3× Shipped Impact
In her first quarter at Meridian, cut the roadmap by 40% after identifying most initiatives were busy-but-irrelevant. The team shipped more meaningful work in the following quarter than in the prior year combined.
05.
Carta Compliance Audit Trail — Unlocked $500K+ ACV Enterprise Tier
Owned discovery through launch for Carta's compliance audit trail, coordinating legal, engineering, and design across 3 time zones. The feature directly enabled a new enterprise deal tier.
Core Competencies
Product Strategy
Roadmapping, prioritization, OKR frameworks, outcome-driven planning
Growth & Monetization
Pricing model design, onboarding optimization, retention levers
Platform & Ecosystem
API strategy, integrations, developer portals, partner programs
Cross-functional Leadership
Engineering, Design, Sales, Finance aligned toward one outcome
User Research
200+ interviews conducted, continuous discovery, Jobs-to-be-Done
B2B SaaS
Enterprise and SMB, compliance environments, usage-based models
Career
Where She's Been
Senior Product Manager, Growth
2021 — Present
Meridian Analytics · Series C · $140M raised
Led growth and monetization across a team of 14 engineers and 3 designers. End-to-end ownership of the platform's core user experience.
- Cut roadmap 40% in Q1 — tripled shipped impact
- Redesigned onboarding, reducing time-to-value from 18 days to 4; lifted 90-day retention 31%
- Launched usage-based pricing driving $4.2M net-new ARR in 6 months
- Established company's first product OKR framework, adopted org-wide within one quarter
Product Manager, Platform
2018 — 2021
Stackline · Acquired by Publicis, 2022
Owned API infrastructure, developer tooling, and the integrations ecosystem.
- Built integrations marketplace from 0 to 60 partners in 18 months
- Reduced developer onboarding time by 60%
- Led platform migration enabling 3× throughput with zero customer-facing downtime
Associate Product Manager
2016 — 2018
Carta · Leading Equity Management Platform
Part of Carta's inaugural APM program. Rotated across cap table, investor relations, and compliance surfaces.
- Shipped compliance audit trail enabling $500K+ ACV enterprise expansion
- Conducted 200+ user interviews that shaped the 2018 cap table redesign
References
What Others Say
Alexandra is the rarest kind of PM — she makes the whole organization smarter. She came into Meridian with a roadmap that was a mess of competing priorities and no clear north star. Within a quarter, she'd cut it in half and the team was shipping more meaningful work than they ever had.
RK
Ryan Kapur
VP of Product, Meridian Analytics · Direct Manager
I've managed a lot of PMs. Alexandra is one of three I would actively recruit again. My team shipped faster when she was on the other side of the table, not slower. She understands trade-offs at a technical level without overstepping.
ML
Marcus Lee
Director of Engineering, Meridian Analytics
Alex built our integrations program when there was no playbook, no precedent, and no template. She made it up from first principles and it became the thing we led with in every enterprise conversation.
SC
Sarah Castillo
Head of Partnerships, Stackline